Purpose
Automotive Excellence Across Every Brand We Represent
To operate and grow a portfolio of trusted automotive distribution businesses that deliver reliable vehicles and world-class service across Saudi Arabia.
Automotive Division · Abdullatif Alissa Group Holding Co.
Driving Saudi Arabia's
Automotive Future.
A disciplined portfolio of trusted vehicle brands for the Kingdom — each held to the same standard of governance, service, and long-term commitment.
“With Alissa Auto behind it, every brand you choose — Isuzu, JAC, or Autostar — is backed by the same standard of governance, service, and long-term commitment.”
Our Brand Promise
About
Automotive excellence across every brand we represent
Alissa Auto (National General Automotive Co.) is the automotive division of Abdullatif Alissa Group Holding Co., one of Saudi Arabia's long-standing family business groups. Where the Group spans multiple sectors, Alissa Auto's mandate is singular: build and grow a portfolio of automotive distribution businesses that Saudi customers can trust, whichever brand they choose.
Today that portfolio spans Alissa Isuzu, Alissa JAC's JAC Motors distribution, and Alissa Autostar — three distinct businesses, one shared standard of governance and service. As the portfolio grows, Alissa Auto's role stays the same: give each brand the structure to compete on its own strengths, backed by a standard no single brand has to build alone.
40+
years of automotive experience
Rooted in the legacy of our late founder, Sheikh Abdullatif Alissa — carried forward with the same discipline today.
Vision
Saudi Arabia's Most Trusted Automotive Division
To be recognised as the leading multi-brand automotive group in the Kingdom, setting the standard every subsidiary is measured against.
Mission
Discipline. Distribution. Growth.
To provide the governance, distribution infrastructure, and growth capital that let Alissa Isuzu, Alissa JAC, and Alissa Autostar each win in their own segment.
What We Stand For
Multiple brands, one standard
Four messages Alissa Auto communicates consistently — to customers, to manufacturers, and to the market.
Master Message
Multiple Brands, One Standard
Alissa Auto ensures every subsidiary meets the same bar for reliability and service, regardless of which vehicle brand a customer chooses.
All audiences · all channels
Heritage Message
Decades of Automotive Trust in Saudi Arabia
Alissa Auto's portfolio spans multiple OEM partnerships built over decades of market presence.
Brand awareness · digital
Partnership Message
Global Engineering, Saudi Execution
Alissa Auto pairs international OEM engineering (Isuzu, JAC) with deep local distribution and service expertise.
Sales · partners
Growth Message
Built to Scale Across Segments
Alissa Auto's structure lets it add or grow automotive brands without diluting any single subsidiary's identity.
Investors · leadership
Our Values
Five values, one Alissa Auto standard
Not statements of intent — each one has a practice behind it that applies across all three subsidiaries.
01
Portfolio Discipline
Every subsidiary is held to the same governance and quality bar.
In practiceA shared minimum service-standard audit runs across all three subsidiaries.
02
Brand Independence
Alissa Auto provides structure, not interference.
In practiceEach subsidiary keeps its own sales, service teams, and customer relationships.
03
Saudi-First Growth
Alissa Auto prioritises Saudi talent, suppliers, and reinvestment.
In practiceTechnician and graduate training programmes are shared across all three brands.
04
Operational Excellence
Shared infrastructure reduces cost and improves reliability.
In practiceA shared parts and logistics network serves all three subsidiaries.
05
Long-Term Partnership
Success is measured by relationship durability, not transactions.
In practiceAlissa Auto's OEM partnerships span decades, not contract cycles.
Brands
One Group. One Division. Three Brands.
Each subsidiary keeps its own identity and manufacturer commitment — while sharing the Alissa Auto standard of governance, service, and operational excellence.
Authorized Isuzu Distributor
Alissa Isuzu
Alissa Universal Motors
Isuzu's proven commercial and light-duty vehicles — sold, serviced, and supported to the manufacturer's standard, with genuine parts and a four-decade record in the Kingdom.
“40 Years of Trust. Reliability You Can Count On.”
Authorized JAC Motors Distributor
Trucks · Pickups · Vans
Alissa JAC
Shuaa Al Sharq Automotive Company
The light-duty specialist. Climate-resilient trucks, pickups, and vans for Saudi fleet operators and SMEs — backed by JAC's engineering and a local parts and service network.
“Built for Every Load, Ready for Every Road.”
Multibrand Vehicle Retailer
Alissa Autostar
General Automotive Company
Multiple marques under one trusted roof — compare, weigh your options, and choose with confidence, backed by the Alissa Auto standard of care.
One Group
Abdullatif Alissa Group Holding Co.
A multi-sector Saudi family business group.
One Division
Alissa Auto
The Group's automotive division — governance, distribution, and growth.
Three Brands
Isuzu · JAC · Autostar
Three distinct businesses, one shared standard.
Contact
One channel, every brand
One address and one number for every brand in the division — however you reach us, your request gets to the right team.
Send us your request
Email or call us directly — sales, fleet, service, parts, or partnership. We'll route it to the right team.
Please include your name, your company, and the brand you're interested in — Isuzu, JAC, or Autostar — so we can route your request faster.
Head Office
Al Andalus District 6411, Building No. 3724,Khurais Branch Road, Riyadh 13212,
Kingdom of Saudi Arabia
Phone: +966 11 2246999
Email: info@alissa-nat.com
Working Hours
Sunday to Thursday · 8:30 AM – 4:30 PM